Salad Chef was established in July 1993, with personal savings forming the main portion of the seed capital to fund the venture, with small assistance from a bank.
The location chosen for this venture was Vasant Vihar; a premier residential locality of New Delhi, associated mainly with a strata of residents, who typically, apart from a high disposable income have an outlook, which encompasses health food as a need as well as a lifestyle statement.
The objective was to bring together a unique concept offering a variety of fresh salads and add ons such as sandwiches, burgers, bakery & confectionery.
Salad chef became the Pioneers in introducing the calorific count against the products in the Menu and in providing the nutritional chart for the knowledge of its patrons in 1994.
The response was tremendous; the popularity of the Brand grew through word of mouth and regular coverage in popular daily newspapers. It was also ensured that there was a consistent improvement and up gradation of the product range through a rigorous customer feedback system backed by a dependable and ever innovative R&D team.
After the success, it also conducted & coordinated the organization of Salad festival in the city. The High point of Salad festivals was spread of four course 40-50 salads. With the increase in the awareness of Salad concept, Salad Chef ventured into out-doors catering business for different parties and festive occasions.
In 2005, Salad Chef Trading Company was formed to expand the business. Currently it operates seven stores in the Delhi and NCR region. People &media both regard salad chef as "THE" Salad bar.
Salad chef again added one more First to its repertoire by evolving the cuisine and serving Salads and sandwiches as wholesome meal, "salad with soup and garlic bun and sandwiches with soup", it also introduced Healthy Meal combos comprising of salads and soups along with main course.
Gradually, Elaborate Beverage section was added to the menu, offering Fresh juices and fresh natural Fizzes, smoothies, yoghurt drinks and shakes without any added colours, flavours, additives and preservatives.
The Evolution of concept has been a continuous process at Salad chef since its inception and latest additions to the Menu have beenDelicious & juicy steak n buns, sumptuous Salad filled Pita Sandwiches and Exotic Multigrain Italian style grilled Paninis.
The last but not the least, Inclusion of Egg free desserts has been like icing on the menu.
The Team Strength
The Team, which started the concept, consists of Ex Chefs from best five star hotels and food & dairy technologists, which has been instrumental in delivering highest quality of Healthy food with taste for twenty years and the Product remains the core strength of "salad chef", with immense goodwill amongst Clients.
The Core Concept
It is a Healthy & Any time Meal concept.
It is a Salad and Sandwich Bar Concept, with products created from natural and healthy Ingredients with a balanced Nutritional content.
The product offering consists of salads, salad sandwiches, salad burgers, stock and puree soups and Fresh Natural juices(without additives such as color, sugar and flavors).
The concept is based around 50 plus raw, parboiled and marinated Fruits and vegetables, embellished with more than 20 dressings & sauces.
Guests have the option to create their own salads, sandwiches and meals with the help of skilled chefs besides choosing from a range of more than 30 standard salads and nearly 35 plus standard sandwiches.
Salads, sandwiches and meals are served with light stock soups as an appetizer to "light" the digestive fires!
All Breads served are either whole wheat or Multi grain or brown Healthy Breads.
Salad Chef plans to expand its Salad Bar cum Healthy Food stores and take this concept to all the regions of India.
Salad chef would mainly venture through its mix of tested formats like "take away" and Casual café formats.
Salad chef seeks and Equity partners to execute its expa